The Phoenix took an innovative step when it created the "Smart" brand, thereby opening online car insurance sales directly to customers. realcommerce was chosen to develop this intensive project in a large team of professionals. Our system analysts delved deep into the company's sophisticated legacy systems to understand the business logic, down to the very last detail.

We faced an enormous technological challenge having to quickly develop an online digital sales system, while maintaining compliance with the customer's core legacy system, which was not designed for a digital experience.

After an in-depth examination of the existing system, we redefined business processes to provide an advanced digital front, which didn't require deployment time or special training of the sales team.

The system launched with fully accessible interfaces both for mobile and the web, simultaneously with the complete replacement of the old sales system.

Practically speaking, our deep and extensive UI development changed the digital language used by the Phoenix, providing the guidelines for future developments of the company’s digital assets.

We conducted comprehensive user research, which included interviews with users and questionnaires they answered, listening to call center conversations with customers, among other methods, to deeply analyze the habits of customers seeking to receive an offer for car insurance. We checked all the points along the customers' journey to tailor the process to their needs. 

The amazing cooperation with Phoenix in terms of business, marketing and technology, allowed us to minimize the questionnaire from 20 to only 4 questions customers must answer in order to receive an offer and proceed with an insurance purchase. 

To facilitate the company's transition to digital tools, it was mutually decided to use MS .Net Core, at the server side, since it’s the technology the organization is experienced with and skilled in using, thereby eliminating almost completely the investment in training the teams to work with a new technology. We used Angular for the client-side to provide a smooth, modern user experience.

We created an advanced modern digital front over an outdated legacy system, without compromising even a single pixel.

realcommerce used advanced technologies to provide a real-time customer-tailored sales experience, with zero downtime, zero implementation time and minimum staff training time, so the Phoenix could achieve immediate growth in car insurance sales.